A Conceptual Note on Influencing Store Loyalty:  Implications for Indian Retailers

dc.contributor.author	Kaul, Subhashini
dc.date.accessioned	2009-08-21T09:03:40Z
dc.date.available	2009-08-21T09:03:40Z
dc.date.copyright	2006-10
dc.date.issued	2009-08-21T09:03:40Z
dc.identifier.uri	http://hdl.handle.net/11718/221
dc.description.abstract	Store loyalty is the most initial variable of interest to retailers. This paper reviews existing retail literature to identify the dimensions of store loyalty; with specific focus on its antecedents such as store image. The paper also discusses methodological issues in measuring store loyalty and image in the current Indian context.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;2006-10-06
dc.subject	Retail sector
dc.subject	Retailing
dc.subject	Branding
dc.subject	Retailer Brand Equity
dc.title	A Conceptual Note on Influencing Store Loyalty: Implications for Indian Retailers	en
dc.type	Working Paper	en