Memorable Shaadi

dc.contributor.author	Sud, Mukesh
dc.contributor.author	Sharma, Supriya
dc.contributor.author	Mendonca, Valerie
dc.date.accessioned	2019-06-06T01:56:02Z
dc.date.available	2019-06-06T01:56:02Z
dc.date.issued	2017-11-06
dc.identifier.uri	http://hdl.handle.net/11718/22201
dc.description.abstract	Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely while pursuing an MBA. Ujwal now faces a dilemma: should he accept a plush consulting job through campus placement or go back and scale the firm? Memorable Shaadi highlights the classic dilemma facing entrepreneurs and the choices they need to exercise at different phases of their venture.	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	CIIE0009;
dc.subject	Effectual logic	en_US
dc.subject	Entrepreneurship	en_US
dc.subject	Informal Sector	en_US
dc.title	Memorable Shaadi	en_US
dc.type	Cases and Notes	en_US

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