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dc.contributor.authorKulkarni, Vaibhavi
dc.date.accessioned2019-06-06T20:49:52Z
dc.date.available2019-06-06T20:49:52Z
dc.date.issued2018-03-05
dc.identifier.urihttp://hdl.handle.net/11718/22227
dc.description.abstractThe case revolves around a job offer received by Vinita Upadhyay, a journalist working with a regional daily. Taking up the offer would mean a shift from journalism and require her to join the public relations industry. The case provides three different perspectives regarding this offer. It begins with Upadhyay’s perspective, followed by the views of Geet Sethi, who has offered her the job, and finally, that of Minesh Modi, who is her maternal uncle. The case is indicative of the challenges involved in persuading someone who is not open to arguments because of normative beliefs and internal biases.en_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.relation.ispartofseriesCOMM0019;
dc.subjectPersuasive Communicationen_US
dc.subjectInterpersonal Communicationen_US
dc.subjectResisting Persuasionen_US
dc.titleThe (Ir)resistible Job Offeren_US
dc.typeCases and Notesen_US


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