Jitesh jhirwal strategies for Internationalisation of Indian internet companies: Ola, Oyo, Zomato
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Date
2018Author
Kumar, Leejat
Sharma, Rachita
Parihar, Rhythm
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Companies decide to go international for a variety of reasons. Some of the major reasons
include increasing revenue growth, improving profit margins, acquiring new customers,
generating new sales, investment opportunities, reducing costs, diversifying and recruiting
new talent. Different firms can have different reasons for entry into international markets.
Sometimes the governments also incentivize the firms to enter the foreign markets.
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