Identities and Store Image Formation:  A Study of Retail Consumer Store Choice Behaviour

dc.contributor.author	Kaul, Subhashini
dc.date.accessioned	2009-08-21T09:13:56Z
dc.date.available	2009-08-21T09:13:56Z
dc.date.copyright	2006-10
dc.date.issued	2009-08-21T09:13:56Z
dc.identifier.uri	http://hdl.handle.net/11718/223
dc.description.abstract	This theoretical paper develops a series of models applying social identify theory to the retail content. The shopper is conceived of as an 'actor' whose self-image and related identities impact store image perceptions. The paper address how identify conflicts are likely to be resolved by a shopper and takes into account the 'ideal' and 'actual' selves. Suggestions are provided as to how retailers could employ 'symbolic cues' to address different operating identities.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;2006-10-05
dc.subject	Retail sector
dc.subject	Consumer behaviour
dc.title	Identities and Store Image Formation: A Study of Retail Consumer Store Choice Behaviour	en
dc.type	Working Paper	en