Factors influencing attitude toward computers: a study of bank employees in India

Abstract

The paper examined exposure, gender, use and organizational level as correlates of Attitudes Toward Computers (ATC) among bank employees in India. The ATC scale and a demographic profile were administered to a sample of 213 bank personnel. Our study found no relationship of exposure and gender to ATC. Use of computers was related with ATC. Organizational level showed a strong relationship with ATC, with bank officers holding a much more positive attitude toward computers than clerks. Implications for research and practice are discussed.