Case on Spicejet turnaround
Abstract
Ajay Singh, the new Chairman and Managing Director of SpiceJet was contemplating on the course of action he should take to salvage the airline. The creditors were hounding for their dues. The lessors were taking away the aircraft. Oil companies refused to supply ATF. The irregular flight cancellations in the peak holiday season was worsening the customer confidence.
Singh had taken ownership of the company that he had co-founded in 2004. Everything had been going well when he had retired in 2010. However, the past 4 years had led to crippling of the finances of the airline. How could he see his baby die?
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