Swinging the mandate: developing and managing a winning campaign

dc.contributor.author	Sharma, Dheeraj
dc.contributor.author	Rao, Narayan Singh
dc.date.accessioned	2020-01-06T12:19:11Z
dc.date.available	2020-01-06T12:19:11Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/11718/22689
dc.description.abstract	'Swinging the Mandate' is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent elections in India. The book offers excellent case studies from the historic general elections of 2014 and the landslide victory of AAP in the 2015 Delhi elections. It also gives examples of some hard-fought elections in Europe and North America to demonstrate increasing use of principles of marketing and management in campaign management.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Penguin Random House	en_US
dc.subject	Campaign management - India	en_US
dc.subject	Politics and government	en_US
dc.subject	India - Politics and government - 21st century	en_US
dc.subject	Media Usage	en_US
dc.title	Swinging the mandate: developing and managing a winning campaign	en_US
dc.type	Book	en_US

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