Sai Coating: Detonation Sparay Gun

dc.contributor.author	Sahay, Arvind
dc.date.accessioned	2020-01-07T11:00:32Z
dc.date.available	2020-01-07T11:00:32Z
dc.date.issued	2019-05-02
dc.identifier.uri	http://hdl.handle.net/11718/22694
dc.description.abstract	Sai Coating, a small entrepreneurial firm, was one of the three firms that had received the license from ARCI for marketing the Detonation Spray Coating (DSC). Sai Coating made and sold the detonation gun (D-Gun) to three sectors, namely: Wire Drawing, Textiles and Aero components. The coating enhanced the life of the coated wire or surface and its functionality in some ways. The firm had a turnover of INR 4,500,000 and was looking to generate scale and maximize its revenues. The case revolves around the pricing strategy to be adopted by Sai coating to extract value from different set of customers. What should be the price levels given the nature of the product?	en_US
dc.language.iso	en_US	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	MAR0505;
dc.subject	Pricing	en_US
dc.subject	Coating; Spray	en_US
dc.subject	B2B	en_US
dc.subject	Wiredrawing	en_US
dc.subject	Start-up	en_US
dc.title	Sai Coating: Detonation Sparay Gun	en_US
dc.type	Cases and Notes	en_US

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