Mahindra Trucks & Bus Division: Building a Marketing Plan: A Teaching Note
dc.contributor.author | Sahay, Arvind | |
dc.date.accessioned | 2020-01-07T11:42:44Z | |
dc.date.available | 2020-01-07T11:42:44Z | |
dc.date.issued | 2019-05-07 | |
dc.identifier.uri | http://hdl.handle.net/11718/22697 | |
dc.language.iso | en_US | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.relation.ispartofseries | MAR0503TN; | |
dc.subject | Marketing Plan | en_US |
dc.subject | Marketing Mix | en_US |
dc.subject | Branding and Positioning | en_US |
dc.subject | Challenges Brand | en_US |
dc.title | Mahindra Trucks & Bus Division: Building a Marketing Plan: A Teaching Note | en_US |
dc.type | Cases and Notes | en_US |
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Cases and Notes [2722]
Cases and Notes