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dc.contributor.authorSahay, Arvind
dc.date.accessioned2020-01-07T11:42:44Z
dc.date.available2020-01-07T11:42:44Z
dc.date.issued2019-05-07
dc.identifier.urihttp://hdl.handle.net/11718/22697
dc.language.isoen_USen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.relation.ispartofseriesMAR0503TN;
dc.subjectMarketing Planen_US
dc.subjectMarketing Mixen_US
dc.subjectBranding and Positioningen_US
dc.subjectChallenges Branden_US
dc.titleMahindra Trucks & Bus Division: Building a Marketing Plan: A Teaching Noteen_US
dc.typeCases and Notesen_US


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