Paytm: The Lucky Lifafa Campaign: A Teaching Note

dc.contributor.author	Abhishek
dc.contributor.author	Mukherjee, Saral
dc.contributor.author	Titus, Nidhi
dc.date.accessioned	2020-01-08T09:01:49Z
dc.date.available	2020-01-08T09:01:49Z
dc.date.issued	2019-05-30
dc.identifier.uri	http://hdl.handle.net/11718/22701
dc.language.iso	en_US	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	MAR0504TN;
dc.subject	mobile payments	en_US
dc.subject	mobile wallets	en_US
dc.subject	promotions	en_US
dc.subject	platform business	en_US
dc.title	Paytm: The Lucky Lifafa Campaign: A Teaching Note	en_US
dc.type	Cases and Notes	en_US

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