Show simple item record

dc.contributor.authorMukherjee, , Saral
dc.contributor.authorAbhishek
dc.contributor.authorBalasubramani, Soundarya
dc.date.accessioned2020-01-08T11:36:25Z
dc.date.available2020-01-08T11:36:25Z
dc.date.issued2019-10-07
dc.identifier.urihttp://hdl.handle.net/11718/22711
dc.description.abstractNeons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion and costume jewellery items under the brand name of Eternz through different sales channels like exhibitions, retail stores, own website and as an independent seller on e-commerce marketplaces. She initially started selling on Amazon marketplace through a third party, Cloudtail India Pvt. Ltd., and later sold through other e-commerce marketplace operators like Flipkart, Jabong and FirstCry. As her business grew, Arthi planned to add the kids’ shoes category and also decided to participate in Bangalore Fashion Week to build the Eternz brand. However, in November 2016, Cloudtail terminated her contract which played havoc with the sales and profitability of her start-up. Neons Fashion LLP (A) provides details of how independent sellers are at the mercy of marketplace operators and ends with the need to review the choices of sales channels for different categories like fashion garments and fashion accessories, and for the upcoming launch of kids’ shoes. Neons Fashion LLP (B) describes the events after the Bangalore Fashion Week that ultimately led to closure of businessen_US
dc.language.isoen_USen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.relation.ispartofseriesMAR0509(A);
dc.subjecte-Commerceen_US
dc.subjectProduct returnsen_US
dc.subjectLogisticsen_US
dc.subjectFashion jewelryen_US
dc.subjectAmazonen_US
dc.subjectMarketplaceen_US
dc.titleNeons Fashion LLP (A): A Small Seller on Amazon Marketplaceen_US
dc.typeCases and Notesen_US


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record