Agarwal's 420: Challenges of Establishing and Growing a Traditional Business"

dc.contributor.author	Jain, Abhinandan K.
dc.date.accessioned	2020-01-09T03:57:48Z
dc.date.available	2020-01-09T03:57:48Z
dc.date.issued	2019-11-07
dc.identifier.uri	http://hdl.handle.net/11718/22720
dc.description.abstract	Agrawals 420, a cottage industry started in 1962 in Indore, Madhya Pradesh, setup several companies by 2016. Papad business revenues were INR 70 crores plus. Information available: reasons for setting up, guiding values, facing intensive competitive rivalry, journey of growth, manual manufacturing process, mechanising the process, product portfolio and development, setting up and managing sales distribution system, and challenges of growth to go national. The case can be used for exploring factors in entrepreneurial motivation, sustaining small business in highly competitive market, and growing small single brand one product local businesses into large multi-product multiple brand national ones.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.relation.ispartofseries	MAR0510;
dc.subject	Growth Strategy	en_US
dc.subject	Expanding Nationally	en_US
dc.subject	Sales & Distribution	en_US
dc.subject	New Product Introduction	en_US
dc.subject	Operations	en_US
dc.subject	Entrepreneurship	en_US
dc.title	Agarwal's 420: Challenges of Establishing and Growing a Traditional Business"	en_US
dc.type	Cases and Notes	en_US

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