Corporate entrepreneurship: an Indian context

Abstract

One can observe a paradigm shift in the way businesses are paving the way for becoming a lean and agile firm. They name most of their efforts as a part of corporate entrepreneurship. Instances of a firm’s agility and adoption of internal ideas and initiatives go back to 60s when firms started reacting to all sorts of complexity, ambiguity, and volatility of the market. But the last two decades have seen an enormous rise in efforts, tools, and execution by firms as an approach looking for growth avenues and strategic advantages. The success story of a lot of entrepreneurs who brought disruptive innovation has made many existing companies vulnerable, non-profitable and struggling to remain competitive. Firms like Apple, Google, Amazon and Facebook started out of nowhere but were driven by stronger innovation and urge to solve real-world problems. They have outlasted existing players and are amongst the list of top 10 firms in Fortune 500 companies. The rise and growth of these firms are not only attributed to their technology and uniqueness but mostly to their ability to remain entrepreneurially oriented even when they have grown bigger.