dc.contributor.advisor | Jain, Rekha | |
dc.contributor.author | Ganvir, Surabhi | |
dc.date.accessioned | 2020-01-30T10:59:30Z | |
dc.date.available | 2020-01-30T10:59:30Z | |
dc.date.issued | 2017 | |
dc.identifier.uri | http://hdl.handle.net/11718/22840 | |
dc.description.abstract | The world is witnessing a major shift in Digital education. India is one of the most potential markets for Online
Education. With penetration of internet and smartphones, the Indian online education market is expected to
grow eight times by 2021. Laptops and Smartphones have brought a different perspective to the internet based
business models. Application, video, multimedia content and collaboration have defined new boundaries for
businesses.
It is interesting and important to understand the current market, its growth potential, current and upcoming
players, various segments in the market and the complete ecosystem. It is a good exercise to understand
various stakeholders in this industry and how business models can be adopted in a specific category for gaining
early adoption or competitive advantage.
This report is an attempt to understand the online education market in India, understanding the ecosystem with
the help of a case study of ePGP course offered at IIM Ahmedabad. The later part of the report tries to
recommend a solution and strategy for a mobile internet enhancement company – Alef Mobitech. Alef
Mobitech offers customizable digital services built upon the network providers to explore mobile internet
value chain advantages. Alef believes that there is a link broken between the network providers and the content
providers. This is where they try to bridge the gap by building services over networks at the radio edge to
provide intelligent offerings to the users. | en_US |
dc.language.iso | en_US | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.subject | Mobile Content Delivery Network | en_US |
dc.subject | Digital education | en_US |
dc.subject | Online education market - India | en_US |
dc.title | Designing and analysis of a M-learning product based on a mobile content delivery network | en_US |
dc.type | Student Project | en_US |