Comparative study of promotional activities of men’s and women’s sports in India
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Date
2017Author
Varshney, Shubham
Singh, Himanshu
Sagar, Gaurav
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Calling cricket as the third dominant religion in India, after Hinduism and Islam, would not be
entirely incorrect. Such is the status it has gained in our country, over the years. Even though
the national sport is hockey, its viewership stands nowhere close to that of cricket. The
popularity of cricket among the masses is what makes it attractive to the marketers and
advertisers. There might not be any other occasion where a brand could get as many eyeballs
for their marketing exercise, as they could get during a cricket match. However, not all cricket
matches are popular among the Indian audience. Women cricket matches are far less popular
than men cricket matches.
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