Brands and the brain

Abstract

With the rise of World-wide web and internet in every house, the desire for hyperconnectivity has steadily been on a rise among the global population. People have started shifting their focus from local communities to online communities, that are no more restricted by geography. Not too long ago when social media was just blossoming, chat rooms and online forums revolving around niche interests were fairly common - before giving way to the MySpaces and Facebooks of today.