| dc.contributor.advisor | Sahay, Arvind | |
| dc.contributor.author | R, Deepak | |
| dc.contributor.author | Nerurkar, Urvi | |
| dc.date.accessioned | 2020-02-11T08:40:43Z | |
| dc.date.available | 2020-02-11T08:40:43Z | |
| dc.date.issued | 2017 | |
| dc.identifier.uri | http://hdl.handle.net/11718/22869 | |
| dc.description.abstract | With the rise of World-wide web and internet in every house, the desire for hyperconnectivity has steadily been on a rise among the global population. People have
started shifting their focus from local communities to online communities, that are no
more restricted by geography. Not too long ago when social media was just blossoming,
chat rooms and online forums revolving around niche interests were fairly common -
before giving way to the MySpaces and Facebooks of today. | en_US |
| dc.language.iso | en_US | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Social Media | en_US |
| dc.subject | Facebook | en_US |
| dc.subject | Online marketing | en_US |
| dc.title | Brands and the brain | en_US |
| dc.title.alternative | Social media: the world, ever closer | en_US |
| dc.type | Student Project | en_US |
