| dc.description.abstract | Indian School education system has been marred with allegation of commoditized education.
Although, education at the secondary level is aimed to impart in students a set of standard
education and knowledge, majority of the Indian secondary schools seem to be falling behind
in the pursuit. As per the latest board examinations across central and state boards, high
performing students have consistently been from a limited set of schools. The domain seems
highly skewed towards the parental well-being of the students.
Extending the scenario in the competitive examinations landscape in India, state boards have
consistently produced lesser resources to students for cracking national level examinations like
IIT JEE and AIEEE. Apart from the syllabus that is followed at state board schools, several
infrastructural changes in the academia seem inevitable to improve the performance.
In this project, both tangible and intangible factors, leading to the low performance of majority
of the schools in national competitive examinations have been looked at. Emphasis has been
place at identifying factors outside the curriculum that is followed which in turn consists of
several individual factors such as, syllabi, timeline of coverage and depth of knowledge transfer
etc. More tangible factors such as class hours, nature of student-teacher engagement has also
been studied.
The existing drawbacks identified with the current system have been translated into business
opportunities that startups and firms can target. A study of the existing firms in the market has
also been performed and the same has been used to define the proposed positioning and
marketing mix for startups and firms. | en_US |
