Reliance Jio: competitive entry & controversies in Indian telecomm

Abstract

As the general euphoria about the launch of a new telecom service which promised free voice calling was spreading across the nation, Achal Jain and Balaji Uppala, first year students of a Post Graduate course on Business Studies at a Well-known Institute of Management in Western India readied themselves to brave scorching heat and serpentine queues to obtain a SIM card to access the free services. More than the services, the Business Studies students were fascinated about the paradigm shift being pioneered by Jio for monetization of telecom services.