Design and placement of ads using TV viewing data

Abstract

Companies spend huge amounts of money in developing advertisements and broadcasting them across TV channels, hence it is important for them to reach the right audience for their products through their advertisements. We look into the optimal placement of ads on channels on Indian television, so as to gain maximum appropriate viewership for the ads, with the eventual objective to increase the sales of the products by increasing the effectiveness of their television ads, by matching them to the appropriate audience, who have a high propensity to make a purchase of those categories or type of product(s).