Internet search engines and two-sided markets: Implications for antitrust analysis

Abstract

Internet search engines provide a vital platform for various groups to interact and create value. On the one hand, they help users find answers to their search queries, and on the other, search engines monetise their free search services by selling advertisements to connect potential buyers with sellers. An exploration of the economics of search markets is presented along with a discussion about the economic literature on two (multi)-sided markets. There is also a discussion of issues with the developments in the antitrust case pertaining to Google in India.