Show simple item record

dc.contributor.authorBorna, Shaheen
dc.contributor.authorSharma, Dheeraj
dc.date.accessioned2021-02-16T08:42:05Z
dc.date.available2021-02-16T08:42:05Z
dc.date.issued2016-03
dc.identifier.citationBorna, Shaheen Sharma, Dheeraj. (2016). Consumers’ expectations of sales events: how satisfied are consumer with shopping during sales events? IIM Ahmedabad.en_US
dc.identifier.urihttp://hdl.handle.net/11718/23614
dc.description.abstractPast researchers have examined the influence of sales events on multitude of variables. However, there exists a gap with regards to specific examination of the influence of sales events on consumer participation in sales events and their expectations from the sales events. In this study, we examine the relationship between consumers’ participation in a given sales event and their expectations of savings from that event in North American context. Research findings indicate that only 11 sales events have a high realization rate of expected savings. Based on research findings, we proffer several recommendations for the retail managers.en_US
dc.language.isoenen_US
dc.publisherIIM Ahmedabaden_US
dc.relation.ispartofseries;WP 2016-03-40
dc.subjectSale Eventsen_US
dc.subjectConsumer Participationen_US
dc.subjectExpectation of Savingsen_US
dc.subjectRealization Rate of Expected Savingsen_US
dc.titleConsumers’ expectations of sales events: how satisfied are consumer with shopping during sales events?en_US
dc.typeWorking Paperen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record