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dc.contributor.authorPathak, Atul Arun
dc.contributor.authorKandathil, George
dc.date.accessioned2021-04-05T12:17:59Z
dc.date.available2021-04-05T12:17:59Z
dc.date.issued2014-03-04
dc.identifier.citationPathak, Atul Arun and Kandathil, George. (2014). Strategizing in Indian informal business settings: a case study of kirana shops in India. IIM Ahmedabad.en_US
dc.identifier.urihttp://hdl.handle.net/11718/23812
dc.description.abstractSmall, informally organized retail grocery shops called kirana shops are ubiquitous in contemporary India and have historically existed as a dominant form of organizing in the Indian retail context. Despite increased competition from the relatively recent emergence of organized retail, kirana shops still hold an everwhelmingly large share of the Indian food and grocery market. Using a strategy as practice (s-as-p) approach, and focusing on the home delivery and informal customer credit as illustrative strategic practices, this qualitative case study examines how the strategy actors in informally organized business settings practise strategy. The study reveals the cultural embeddedness of the enactment of the two practices. We argue that this embeddedness gives kirana shops a sustained competitive advantage over organized retail stores.en_US
dc.language.isoenen_US
dc.publisherIIM Ahmedabaden_US
dc.subjectIndianen_US
dc.subjectinformal businessen_US
dc.subjectkirana shopen_US
dc.titleStrategizing in Indian informal business settings: a case study of kirana shops in India.en_US
dc.typeWorking Paperen_US


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