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dc.contributor.authorTomar, Nitisha
dc.contributor.authorVijayalakshmi, Akshaya
dc.date.accessioned2021-06-01T09:28:59Z
dc.date.available2021-06-01T09:28:59Z
dc.date.issued2019
dc.identifier.citationTomar, N., & Vijayalakshmi, A. (2019). 3J the bright side of darkness: the effect of ambient lighting on information search behavior. Advances in Consumer Research, 47, 995-995. doi:https://www.acrwebsite.org/ volumes/2551988/volumes/v47/NA-47en_US
dc.identifier.urihttp://hdl.handle.net/11718/23987
dc.description.abstractUsing data from a field study and an M-Turk experiment, we examine how ambient lighting affects preference for information search. Ambient darkness likely activates the concept of uncertainty (‘being in the dark’) that is compensated for through information search. However, this is contingent on the motivation to change the state.en_US
dc.language.isoenen_US
dc.publisherAdvances in Consumer Researchen_US
dc.subjectBright side - Darknessen_US
dc.subjectAmbient lightingen_US
dc.subjectInformation search behavioren_US
dc.title3J the bright side of darkness: the effect of ambient lighting on information search behavioren_US
dc.typeArticleen_US


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