| dc.contributor.author | Tomar, Nitisha | |
| dc.contributor.author | Vijayalakshmi, Akshaya | |
| dc.date.accessioned | 2021-06-01T09:28:59Z | |
| dc.date.available | 2021-06-01T09:28:59Z | |
| dc.date.issued | 2019 | |
| dc.identifier.citation | Tomar, N., & Vijayalakshmi, A. (2019). 3J the bright side of darkness: the effect of ambient lighting on information search behavior. Advances in Consumer Research, 47, 995-995. doi:https://www.acrwebsite.org/ volumes/2551988/volumes/v47/NA-47 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11718/23987 | |
| dc.description.abstract | Using data from a field study and an M-Turk experiment, we examine how ambient lighting affects preference for information search. Ambient darkness likely activates the concept of uncertainty (‘being in the dark’) that is compensated for through information search. However, this is contingent on the motivation to change the state. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Advances in Consumer Research | en_US |
| dc.subject | Bright side - Darkness | en_US |
| dc.subject | Ambient lighting | en_US |
| dc.subject | Information search behavior | en_US |
| dc.title | 3J the bright side of darkness: the effect of ambient lighting on information search behavior | en_US |
| dc.type | Article | en_US |
