Investigating strategic drivers affecting firm performance in emerging market multinational enterprises (EMNEs)

Abstract

In recent years, there has been a significant increase in the number of Emerging Market Multinational Enterprises (EMNEs) expanding internationally to developed markets. Existing literature on the internationalization of EMNE has suggested this expansion as a springboard plan to acquire critical resources to compete against global competitors in the domestic market (Luo and Tung, 2007). Despite the presence of substantial literature available on the industry-specific strategic drivers for EMNE internationalization, it fails to explain the huge performance differential amongst the firms belonging to the same industry. In this study, we investigate the firm centric drivers that could influence EMNEs’ expansion decision.