Role of mergers & acquisitions and new entry in shaping the e-commerce sector
Abstract
The Indian E-commerce sector is one of the faster growing sectors in India, which is expected to surpass the US to become the 2nd largest E-commerce sector worldwide by 2034. ( (IBEF, E-commerce, 2019). Until a few decades ago, retailing was just a brick-and-mortar game. However, the advent of internet gave rise to E-commerce which has received the support of the increasing smartphone adoption, launch of 4G networks and increasing disposable income.
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