| dc.contributor.advisor | Borah, Sourav | |
| dc.contributor.author | Gupta, Shalini | |
| dc.contributor.author | Patel, Pratishtha | |
| dc.date.accessioned | 2021-08-23T11:54:17Z | |
| dc.date.available | 2021-08-23T11:54:17Z | |
| dc.date.issued | 2019 | |
| dc.identifier.uri | http://hdl.handle.net/11718/24180 | |
| dc.description.abstract | “This world is but a canvas to our imagination” said David Henry Thoreau and we, at Hidden in Art, believe so is our home. We asked the consumers what do they think of home décor and turned out the statement by Thoreau is synonymous with the requirements of the young individual when they are looking for ways to decorate their living spaces, offices and business. We aim to fulfill the gap and provide affordable home décor solutions to college students and young working professionals. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Indian Institute of Management Ahmedabad | en_US |
| dc.subject | Home decor market | en_US |
| dc.subject | Consumer behavior - Online | en_US |
| dc.subject | Business model - Home decor market | en_US |
| dc.title | Market entry strategy for a home decor firm | en_US |
| dc.type | Student Project | en_US |
