dc.contributor.advisor | Koshy, Abraham | |
dc.contributor.author | Pandey, Pankaj | |
dc.date.accessioned | 2021-09-30T06:59:15Z | |
dc.date.available | 2021-09-30T06:59:15Z | |
dc.date.issued | 2001 | |
dc.identifier.uri | http://hdl.handle.net/11718/24263 | |
dc.description.abstract | As a rapidly expanding Internet population has become familiar with the medium, activities such as searching for product information online have become commonplace. However, getting Consumersto buy online rather than simply search, have proved difficult. This report is an attempt to gauge the perception of the consumerregarding online shopping and advertising on the Internet. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.subject | Consumer behaviour | en_US |
dc.subject | Shopping through internet | en_US |
dc.subject | eCommerce | en_US |
dc.title | Understanding choice behaviour of consumers on the web | en_US |
dc.type | Student Project | en_US |