Insurance consumption behavior of millennials

dc.contributor.advisor	Borah, Sourav
dc.contributor.author	Tosniwal, Prakhar
dc.contributor.author	Arora, Shweta
dc.date.accessioned	2021-10-11T05:51:26Z
dc.date.available	2021-10-11T05:51:26Z
dc.date.issued	2019
dc.identifier.uri	http://hdl.handle.net/11718/24307
dc.description.abstract	The project titled “Insurance Consumption Behaviour of Millennials” intends to test the perception, purchase intent and product requirements of insurance policies for millennials in India vis-à-vis Gen X. Insurance as a service has changed a lot since the deregulation in India. Many private players are now focusing on the changing dynamics due to the millennial generation’s changed attitude towards products and services. They have observed a lack of interest in the millennial generation for insurance as a service.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Insurance service	en_US
dc.subject	Consumption behavior - Insurance	en_US
dc.subject	Millennials	en_US
dc.title	Insurance consumption behavior of millennials	en_US
dc.type	Student Project	en_US