Exploratory research on designing and marketing to increase the adoption of a mobile application that leverages artificial intelligence & machine learning for wealth management

Abstract

Exploratory research on designing and marketing to increase the adoption of a mobile application that leverages artificial intelligence and machine learning for wealth management in India. The major objectives were to gauge the awareness and sense of importance of wealth management among the millennials in our country and to understand the challenges and existing gaps which are the probable factors affecting the adoption of existing wealth management applications. We achieved few findings and recommendations along with opportunities in future, with the help of primary and secondary studies, that would help in increasing the adoption of AI & ML based wealth management applications.