Differentiating Gen Z with millennials: values and consumption

dc.contributor.advisor	Borah, Sourav
dc.contributor.author	Singhal, Aditi
dc.contributor.author	Chaudhary, Vartika
dc.date.accessioned	2021-10-11T06:02:12Z
dc.date.available	2021-10-11T06:02:12Z
dc.date.issued	2019
dc.identifier.uri	http://hdl.handle.net/11718/24315
dc.description.abstract	Values have always been an essential element in studying and assessing individual behaviour in fields like anthropology, psychology, marketing and other disciplines. Values have been used as a basis to categorise and understand people into groups and societies as well. They are something which people believe to carry forward, from one generation to another and it is something that binds a cultural group, family or society together.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Gen Z	en_US
dc.subject	Millennials	en_US
dc.subject	Values	en_US
dc.title	Differentiating Gen Z with millennials: values and consumption	en_US
dc.type	Student Project	en_US