Understanding the power of digital initiative to build a world-class brand for OnePlus

Abstract

The study goes through all the initiatives like the invite system designed out of necessity. The initial target was to sell 50,000 devises, and they managed to sell over a million! The hype that they were able to creativity due to the scarcity of inventory and lack of funds drove them closer to success. The initial OnePlus never had a marketing budget; they relied on organic social media and word of mouth publicity. We cover all the major initiatives that got them to where they are today. There were a lot of missteps along the way, and we look at how those got rectified. OnePlus 2 was a failure; it sold in good numbers, but it dashed the expectations of many fans as it skimped on essential features. There were sexist contests, and they created a mess by asking people to smash devices.