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dc.contributor.authorSetia, Pankaj
dc.date.accessioned2021-10-14T09:00:08Z
dc.date.available2021-10-14T09:00:08Z
dc.date.issued2020-11-10
dc.identifier.citationShankar, V., Kalyanam, K., Setia, P., Golmohammadi, A., Tirunillai, S., Douglass, T., ... & Waddoups, R. (2021). How technology is changing retail. Journal of Retailing, 97(1), 13-27.en_US
dc.identifier.otherhttps://doi.org/10.1016/j.jretai.2020.10.006
dc.identifier.urihttp://hdl.handle.net/11718/24370
dc.description.abstractRetailing is undergoing a remarkable transformation brought by recent advances in technology. In this paper, we provide a deep discussion of and look ahead on how technology is changing retail, starting with a classification of technologies that impact retailing, in particular, in the COVID-19 and beyond world. We discuss different theoretical frameworks or lenses to better understand the role of technology in retailing. We identify and elaborate on the drivers and outcomes of technology adoption by shoppers, retailers, employees, and suppliers. We speculate on future retail scenarios and outline future research avenues on technology and retailing. We close by concluding that technology is not only reshaping retailing, but also allowing retailing to pivot in the face of new and unforeseen circumstances.en_US
dc.language.isoenen_US
dc.publisherJournal of Retailingen_US
dc.subjectInnovationen_US
dc.subjectShoppingen_US
dc.subjectCustomeren_US
dc.subjectSupplieren_US
dc.subjectSharing economyen_US
dc.subjectSmart distancingen_US
dc.titleHow technology is changing retailen_US
dc.typeArticleen_US


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