| dc.description.abstract | For nearly two decades, Yes Bank, a Private sector banking company in India, sought to build a reputation in an environment where Public sector banks somehow thrived under challenging conditions. It was the first time in early 2000, where a private player had stepped into the banking industry and quickly started showing signs of tremendous success opening doors for many more private players. Fast Forward to 2016, Yes Bank has been the high-flier in the banking sector. It had all the qualities of becoming one of the largest private sector banks in India. All the stakeholders were happy, Customers loved the seamless technology it offered, Investors earned huge, Shareholders dream Share, and Politicians thumped their chest looking into the success! What can go wrong when everything is going right, and that's what everyone thought. What unfolded next was a nightmare to all. | en_US |
