Connected out of home system

dc.contributor.advisor	Sahay, Arvind
dc.contributor.author	Shukla, Mayank
dc.contributor.author	Ranadive, Radhika Sanjay
dc.date.accessioned	2021-10-22T09:03:24Z
dc.date.available	2021-10-22T09:03:24Z
dc.date.issued	2019
dc.identifier.uri	http://hdl.handle.net/11718/24437
dc.description.abstract	As part of our Group project, we wanted to identify and understand current challenges in the out of home advertising sector in India. Based on these challenges, we propose to create a solution for a digital out of home media displays with internet connectivity to stream ads remotely based on an algorithm depending on the audience in the area. These hoardings can solve multiple problems including but not limited to cost saving for brands, time delays in launching the campaigns across different regions, more effective and cost-effective options for brands and audience segment matching to brands.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Advertising industry	en_US
dc.subject	Home system	en_US
dc.subject	OOH system	en_US
dc.title	Connected out of home system	en_US
dc.type	Student Project	en_US