Study social media strategy and customer engagement of Amazon India and Flipkart in the context of Covid-19 pandemic

dc.contributor.advisor	Majumdar, Adrija
dc.contributor.author	Kumar, Amit
dc.contributor.author	Bajpai, Deepak
dc.contributor.author	Menaria, Paranjay Ravi
dc.date.accessioned	2021-10-22T09:04:38Z
dc.date.available	2021-10-22T09:04:38Z
dc.date.issued	2019
dc.identifier.uri	http://hdl.handle.net/11718/24439
dc.description.abstract	We know that companies which manufacture their own products need to promote their products on social media platforms, to engage with customers to innovate, address customer complaints and know what users are saying about the firm. However, there are new age businesses such as ecommerce firms, which do not design or build their own products but, provide marketplace for the product firms.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Social media strategy	en_US
dc.subject	Customer engagement	en_US
dc.subject	Amazon India	en_US
dc.subject	Flipkart	en_US
dc.subject	Covid-19 pandemic	en_US
dc.title	Study social media strategy and customer engagement of Amazon India and Flipkart in the context of Covid-19 pandemic	en_US
dc.type	Student Project	en_US