Design of marketing strategy for modular building solutions using alternative building technologies post COVID-19

Abstract

The construction industry in India is a significant contributor to the overall economic growth of the country. This industry makes substantial contributions to the GDP of India. Infrastructure being such an integral part in determining the standard of life of the people of the country, it has received special attention from the central government during policy formulation. The government, for a long time, has been undertaking noteworthy developments in the electrifications projects, development of ports, airports, and expansion/augmentation of national highways. As a matter of the fact that this is such a critical component of the overall targeted growth of India, the government has always endeavored to frame foreign direct investment policies that attract investors and thus aid the development and strengthening of this sector in India.