Creating a nation brand to promote investment in India: a marketing perspective

dc.contributor.advisor	Sahay, Arvind
dc.contributor.author	Gupta, Varun
dc.date.accessioned	2021-10-25T11:48:57Z
dc.date.available	2021-10-25T11:48:57Z
dc.date.issued	2020
dc.identifier.uri	http://hdl.handle.net/11718/24462
dc.description.abstract	The study is to understand the concept of International Investment and FDI Inflow. Study tends to apply marketing perspective to understand Consumer, Company, Competitor, Collaborator and Context involved in the International Investment. Based on the outcome of the research and using the available frameworks defined under the literature written in the area of national branding, study attempts to conclude by providing some recommendations to craft the nation brand to promote investment in India.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Nation brand	en_US
dc.subject	Investment - promote	en_US
dc.subject	India	en_US
dc.title	Creating a nation brand to promote investment in India: a marketing perspective	en_US
dc.type	Student Project	en_US