A study on urban company

dc.contributor.advisor	Sharma, Rajat
dc.contributor.author	Suri, Tejaswini
dc.date.accessioned	2021-10-27T06:44:15Z
dc.date.available	2021-10-27T06:44:15Z
dc.date.issued	2020
dc.identifier.uri	http://hdl.handle.net/11718/24487
dc.description.abstract	India’s move towards a digital economy impacted every business category in some way or the other. Major drivers for this market are the growing m- commerce platform and increasing smartphone and internet penetration. e-services has leapfrogged in terms of their evolution, adoption and consolidation rates. It took about a decade for e-commerce to translate into a habit for the Indian populace. e-Services have attained this feat in twice less time! The sector is of course fueled by factors such as mobility of things, skill development initiatives and a nuclear family focused urban ecosystem. The declining mobile Internet rates across India have also played their part in reaching this new business model to the end users.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Urban company	en_US
dc.subject	Customer satisfaction	en_US
dc.subject	Awareness	en_US
dc.title	A study on urban company	en_US
dc.type	Student Project	en_US