A study on urban company
dc.contributor.advisor | Sharma, Rajat | |
dc.contributor.author | Suri, Tejaswini | |
dc.date.accessioned | 2021-10-27T06:44:15Z | |
dc.date.available | 2021-10-27T06:44:15Z | |
dc.date.issued | 2020 | |
dc.identifier.uri | http://hdl.handle.net/11718/24487 | |
dc.description.abstract | India’s move towards a digital economy impacted every business category in some way or the other. Major drivers for this market are the growing m- commerce platform and increasing smartphone and internet penetration. e-services has leapfrogged in terms of their evolution, adoption and consolidation rates. It took about a decade for e-commerce to translate into a habit for the Indian populace. e-Services have attained this feat in twice less time! The sector is of course fueled by factors such as mobility of things, skill development initiatives and a nuclear family focused urban ecosystem. The declining mobile Internet rates across India have also played their part in reaching this new business model to the end users. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Indian Institute of Management Ahmedabad | en_US |
dc.subject | Urban company | en_US |
dc.subject | Customer satisfaction | en_US |
dc.subject | Awareness | en_US |
dc.title | A study on urban company | en_US |
dc.type | Student Project | en_US |
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