dc.contributor.author | Borah, Sourav Bikash | |
dc.contributor.author | Mallapragada, Girish | |
dc.contributor.author | Bommaraju, Raghu | |
dc.contributor.author | Venkatesan, Rajkumar | |
dc.contributor.author | Thongpapanl, Tek | |
dc.date.accessioned | 2021-11-02T07:24:45Z | |
dc.date.available | 2021-11-02T07:24:45Z | |
dc.date.issued | 2021-10-19 | |
dc.identifier.citation | Borah, S. B., Mallapragada, G., Bommaraju, R., Venkatesan, R., & Thongpapanl, T. (2021). Interfirm Collaboration and Exchange Relationships: A Research Agenda for Future Research. International Journal of Research in Marketing. | en_US |
dc.identifier.uri | http://hdl.handle.net/11718/24531 | |
dc.identifier.uri | https://doi.org/10.1016/j.ijresmar.2021.09.012 | |
dc.description.abstract | Interfirm collaboration and exchange relationships are fundamental to how value is created,
managed, and exchanged between firms. In this paper we first identify three major research
themes (nature, governance, and outcomes) that existing research has focused on and then
propose three structural shifts (technology, platforms, and globalization) that might influence
nature, governance, and outcomes associated with interfirm collaboration. We also synthesize a
research agenda for the future and develop multiple research propositions that might become the
foundation to integrate the structural shifts into research on interfirm collaboration. We provide
guidance on how existing theories can help scholars address new research questions arising due
to the structural shifts. Finally, we provide insights to managers on the type of data that they
need to access to make more effective decisions related to interfirm collaboration in a dynamic
business environment. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Elsevier | en_US |
dc.relation.ispartof | International Journal of Research in Marketing | en_US |
dc.subject | Interfirm Collaboration | en_US |
dc.subject | Interfirm Coordination | en_US |
dc.subject | Interfirm Cooperation | en_US |
dc.subject | Technology-enabled Platforms | en_US |
dc.subject | Multi-firm Ecosystem | en_US |
dc.title | Interfirm Collaboration and Exchange Relationships: A Research Agenda for Future Research | en_US |
dc.type | Article | en_US |