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dc.contributor.authorBorah, Sourav Bikash
dc.contributor.authorMallapragada, Girish
dc.contributor.authorBommaraju, Raghu
dc.contributor.authorVenkatesan, Rajkumar
dc.contributor.authorThongpapanl, Tek
dc.date.accessioned2021-11-02T07:24:45Z
dc.date.available2021-11-02T07:24:45Z
dc.date.issued2021-10-19
dc.identifier.citationBorah, S. B., Mallapragada, G., Bommaraju, R., Venkatesan, R., & Thongpapanl, T. (2021). Interfirm Collaboration and Exchange Relationships: A Research Agenda for Future Research. International Journal of Research in Marketing.en_US
dc.identifier.urihttp://hdl.handle.net/11718/24531
dc.identifier.urihttps://doi.org/10.1016/j.ijresmar.2021.09.012
dc.description.abstractInterfirm collaboration and exchange relationships are fundamental to how value is created, managed, and exchanged between firms. In this paper we first identify three major research themes (nature, governance, and outcomes) that existing research has focused on and then propose three structural shifts (technology, platforms, and globalization) that might influence nature, governance, and outcomes associated with interfirm collaboration. We also synthesize a research agenda for the future and develop multiple research propositions that might become the foundation to integrate the structural shifts into research on interfirm collaboration. We provide guidance on how existing theories can help scholars address new research questions arising due to the structural shifts. Finally, we provide insights to managers on the type of data that they need to access to make more effective decisions related to interfirm collaboration in a dynamic business environment.en_US
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.relation.ispartofInternational Journal of Research in Marketingen_US
dc.subjectInterfirm Collaborationen_US
dc.subjectInterfirm Coordinationen_US
dc.subjectInterfirm Cooperationen_US
dc.subjectTechnology-enabled Platformsen_US
dc.subjectMulti-firm Ecosystemen_US
dc.titleInterfirm Collaboration and Exchange Relationships: A Research Agenda for Future Researchen_US
dc.typeArticleen_US


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