Transformation in fitness industry with the advent of IT

dc.contributor.advisor	Gupta, Samrat
dc.contributor.author	Jain, Jayant
dc.contributor.author	Gupta, Tushar
dc.date.accessioned	2021-11-24T11:09:26Z
dc.date.available	2021-11-24T11:09:26Z
dc.date.issued	2020
dc.identifier.uri	http://hdl.handle.net/11718/24583
dc.description.abstract	With the advent of technology, Fitness Industry has evolved a lot. People are becoming more market aware; data points like height and weight are no more sufficient to satisfy a user's needs. India is a massive market for fitness services amounting to dollar 2.6 billion. With the changing technology, gyms have also evolved. They, too, have incorporated a few technological advancements at their facility. This project was undertaken to understand where the fitness tech industry stands currently and identify the gaps which needs to be fulfilled to attain a state of the art high tech multi-model platform serving a particular gym.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Fitness industry	en_US
dc.subject	Physical health	en_US
dc.subject	Fitness tech	en_US
dc.subject	Gym	en_US
dc.title	Transformation in fitness industry with the advent of IT	en_US
dc.type	Student Project	en_US