Randomized field experiment to understand the effects of Covid on success of ad copies on digital platforms

dc.contributor.advisor	Deodhar, Swanand
dc.contributor.author	Gomashe, Makarand Milind
dc.contributor.author	Shinde, Shambhavi
dc.date.accessioned	2021-11-24T11:09:45Z
dc.date.available	2021-11-24T11:09:45Z
dc.date.issued	2020
dc.identifier.uri	http://hdl.handle.net/11718/24585
dc.description.abstract	The pandemic (Covid-19) has impacted lives on various fronts. On one side governments are contemplating repercussions of lockdown on economy and how to tackle the same and on the other side, businesses are striving hard to continue bringing value to their stakeholders in this VUCA environment. In this project report, we intend to understand the effect of Covid on the success of various ad copies through randomized field experiment conducted on Build My Vocabulary App. We initially understand the concepts used to conduct the experiment & then move on to understanding the methodology adopted for the same, followed by analysis & recommendation on the basis of observations.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Covid-19	en_US
dc.subject	Ad copy	en_US
dc.subject	Digital platforms	en_US
dc.title	Randomized field experiment to understand the effects of Covid on success of ad copies on digital platforms	en_US
dc.type	Student Project	en_US