Using narrative analysis to evaluate the political communication adopted by a leading political outfit (AAP) in the Delhi elections (assembly) in 2015 and 2020

dc.contributor.advisor	Kaul, Asha
dc.contributor.author	Shinghal, Naman
dc.contributor.author	Tikoo, Siddharth
dc.date.accessioned	2021-11-25T03:52:06Z
dc.date.available	2021-11-25T03:52:06Z
dc.date.issued	2020
dc.identifier.uri	http://hdl.handle.net/11718/24632
dc.description.abstract	With the increase in internet connectivity in India, political parties are increasingly turning to new mediums of campaigning like YouTube to further their political narrative. We aim to analyze the electoral campaign communication of the AAP up to three months before the two Delhi Assembly Elections (2015 and 2020) through their YouTube posted video content.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Political communication	en_US
dc.subject	AAP	en_US
dc.subject	Delhi	en_US
dc.subject	Delhi election	en_US
dc.title	Using narrative analysis to evaluate the political communication adopted by a leading political outfit (AAP) in the Delhi elections (assembly) in 2015 and 2020	en_US
dc.type	Student Project	en_US