Artisans Alliance of Jawaja (AAJ)

Abstract

The Artists Alliance of Jawaja is a community of leather workers and carpet weavers, based out of Jawaja in Rajasthan. They are craftspeople of international repute, having worked with international brands like Maiwa of Canada and Tikau of Finland. What they are lacking is a presence in India. Our aim with the project was to increase the presence and visibility of these artists amongst the corporates. To achieve this, we plan to execute the following steps: • Corporate Gifting Tie-Ups • Partnerships with companies engaged in the sector • Listing on e-commerce platforms