Crisis communication during Covid-19

dc.contributor.advisor	Kaul, Asha
dc.contributor.author	Tibrewal, Chirag
dc.contributor.author	Sindhu, Puneet
dc.date.accessioned	2021-11-25T04:06:31Z
dc.date.available	2021-11-25T04:06:31Z
dc.date.issued	2020
dc.identifier.uri	http://hdl.handle.net/11718/24670
dc.description.abstract	Through this report, we intend to study the effectiveness of crisis communication strategies deployed by the below mentioned firms in an Indian context. We have restricted ourselves to a single geography (in this case, India) since the context for any communication undertaken, especially during a pandemic, tends to change with changes in geographies.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	Indian economy	en_US
dc.subject	Automobile industry	en_US
dc.subject	Banking industry	en_US
dc.title	Crisis communication during Covid-19	en_US
dc.type	Student Project	en_US