Go-to market strategy for Artisans Alliance of Jawaja (AAJ)

Abstract

The project is aimed at developing a marketing strategy, which would subsequently be used to onboard the AAJ products on e-commerce portals. The marketing strategy would be focussed on creating an emotional connect with the target customer base and hence augment the perceived value of AAJ products. Additional avenue of corporate gifting would also be explored, with the aim of becoming the go-to destination for premium corporate gifting requirements.