Go-to market strategy for Artisans Alliance of Jawaja (AAJ)

dc.contributor.advisor	Mathur, Navdeep
dc.contributor.author	Arora, Harshita
dc.contributor.author	Dutta, Soham
dc.date.accessioned	2021-11-25T07:02:55Z
dc.date.available	2021-11-25T07:02:55Z
dc.date.issued	2020
dc.identifier.uri	http://hdl.handle.net/11718/24699
dc.description.abstract	The project is aimed at developing a marketing strategy, which would subsequently be used to onboard the AAJ products on e-commerce portals. The marketing strategy would be focussed on creating an emotional connect with the target customer base and hence augment the perceived value of AAJ products. Additional avenue of corporate gifting would also be explored, with the aim of becoming the go-to destination for premium corporate gifting requirements.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Ahmedabad	en_US
dc.subject	AAJ products	en_US
dc.subject	Artisans of Jawaja	en_US
dc.subject	Covid-19	en_US
dc.title	Go-to market strategy for Artisans Alliance of Jawaja (AAJ)	en_US
dc.type	Student Project	en_US