Development of a Generalised Scale for Pre-Testing Print Advertisements
| dc.contributor.author | Mehta, Subhash C. | |
| dc.date.accessioned | 2010-04-22T10:40:01Z | |
| dc.date.available | 2010-04-22T10:40:01Z | |
| dc.date.copyright | 1979 | |
| dc.date.issued | 2010-04-22T10:40:01Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/2471 | |
| dc.description.sponsorship | Self-sponsored | en |
| dc.language.iso | en | en |
| dc.subject | Marketing Management | en |
| dc.title | Development of a Generalised Scale for Pre-Testing Print Advertisements | en |
| dc.type | Research Project | en |
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