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dc.contributor.advisorKapoor, Anuj
dc.contributor.authorAcharya, Upamanyu
dc.contributor.authorRahul, Y
dc.date.accessioned2021-11-25T09:18:23Z
dc.date.available2021-11-25T09:18:23Z
dc.date.issued2020
dc.identifier.urihttp://hdl.handle.net/11718/24760
dc.description.abstractThe EV Industry mainly comprises of Electric Two-wheeler, Electric Three-wheeler, and electric Passenger vehicles (Includes cars and buses). In keeping with the objective of this project, which is to understand consumer preference, we decided to engage with the Electric Two-Wheelers and Four-Wheelers for our analysis. The Three-Wheeler and Bus segments, while may show promising growth, are not consumer-driven segments for automobile manufacturers. Therefore, we limited the scope to understand consumer preference in the segments with highest awareness and consumer utility, which in India are two-wheelers owing to the outsized demand, and four-wheelers for market entry with global EV manufacturers such as Tesla, Volkswagen and BMen_US
dc.language.isoenen_US
dc.publisherIndian Institute of Management Ahmedabaden_US
dc.subjectElectric vehiclesen_US
dc.subjectMarketingen_US
dc.subjectVehicleen_US
dc.titleKey drivers for branding and consumer decision process for electric vehiclesen_US
dc.typeStudent Projecten_US


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